A Stylish Origin Story
Gorjana was founded in 2004 by designer Gorjana Reidel and her husband, launching the brand from the floor of their apartment in Laguna Beach. Built around affordable, elegant pieces that women “don’t want to take off,” the brand quickly became known for layering-friendly designs rooted in Southern California’s laid‑back aesthetic .
Elegant, Everyday Jewelry
The brand’s vibe? Lightweight, minimalist, and effortlessly wearable. Think fine cables, tiny geometric charms, and adjustable lengths—perfect for layering or standing solo. Their jewelry commonly features 18k gold plating over brass or sterling silver, balancing price under $100 with a luxurious feel. For those wanting more permanence, Gorjana also offers solid 14k gold, sterling silver, and gemstone options.
Empowering Women’s Voices Through Jewelry
In April 2025, Gorjana was named the official jewelry partner of the U.S. Women’s National Team Players Association (USWNTPA). This collaboration celebrates strength, confidence, and visibility for women both on and off the field—showing Gorjana’s growing cultural impact.
Why you might love Gorjana:
- Elegant, minimalist designs perfect for everyday wear and layering
- Accessible price points—luxury look without the splurge
- Great retail presence and personalized service perks
- Strong ethical, female‑founded roots
- Accessible price points—luxury look without the splurge
- Great retail presence and personalized service perks
- Strong ethical, female‑founded roots
What to keep in mind:
- Plated pieces require careful upkeep—avoid water, chemicals, and rough handling
- Durability varies—particularly with clasps and very fine chains
- Experiences with returns or repairs may differ by store
Gorjana’s Top Selling Jewelry: What’s Hot Right Now
Parker Necklace (and Mini Version)
- What makes it a bestseller: A classic link chain in 18k gold-plated brass with a hinge-style clasp that’s both a functional closure and a style accent—add charms or let the clasp shine solo.
- Why it resonates: Versatile, timeless, durable. Designed for layering or minimal wear. One editor’s piece held up beautifully even with daily wear and occasional showers.
Wilder Alphabet Necklace
- Personal touch: Custom initial pendant on a minimalist chain—lightweight, stylish, and perfect alone or layered.
- Style note: Byrdie praised it for being “not too flashy, not too expensive, not too long (or short)”—a sweet spot of subtle personalization.
Power Gemstone Bracelet
- Thoughtful design: Combines delicate gemstones with positive symbolism—aesthetic and meaningful, perfect for stacking or gifting.
In addition, Gorjana offers a wide range of Lightweight, comfortable, effortlessly stylish hoops, dedicated studs and stackable rings and sets.
Whether you’re building a chic staple collection or gifting purposeful, stylish pieces—with the convenience of online or in-person shopping—Gorjana strikes a beautiful balance. Just remember: a little TLC goes a long way with plated jewelry.